« The Unfair Impression of Bloat | Main | The Erotics of Experience - Reply to Asa Dotzler »
April 24, 2005
What is a Browser? - Reaching out to people who don't know what a browser is, apparently
And so Opera have decided they want rank newbies to rally to their cause. I think it's to their credit that they set things out as simply as they have on their new effort to get users to Switch.
Honestly I think only people savvy enough to ask the question would really want everything to be exactly the same when they move over - though there are people intractable enough that look at Opera and say - where are the missing buttons for blah. That button should be further to the left.
I wonder what the statistics are - how many people switch as a result of spyware. I know of at least 2 people that I personally persuaded to switch where spyware/virii was the reason - or at least the catalyst of what had been a long period of persuasion.
It's good work, is what I'm saying. Simple, direct, gently persuasive. Whoever designed the new opera.com front page deserves a medal.
Posted by subtitles at April 24, 2005 2:27 AM | Opera Boggling
Trackback Pings
TrackBack URL for this entry:
http://newblog.fallingbeam.org/cgi-bin/mt3/mt-tb.cgi/272